MedicareWebWatch TipSheet #4: Optimize Digital Marketing ROI

Optimize Digital Marketing ROI (Courtesy of KBM Group Digital Services)

While everyone works to follow the ever-evolving digital landscape, measuring ROI has become a difficult task for many. When looked at holistically — through the prism of a proven digital sales funnel — it becomes much easier. The Digital Services team at KBM Group has published a white paper discussing how to best measure online ROI despite the moving target that is digital marketing. Insights and trends in the digital world include: value of paid search, changing SEO, social media lead generation and taking mobile mainstream.

MedicareWebWatch TipSheet #2: The Savvy Senior website

External content resources add value to every Medicare plan website while also boosting SEO results.  “The Savvy Senior” provides links to 800+ .GOV, .ORG, .COM sites and is maintained by nationally syndicated columnist Jim Miller.

Welcome to MedicareWebWatch blog

We invite sharing general interest, expertise, questions and answers pertaining to Medicare Advantage websites. Learning about new advances and what does or does not work can rapidly expand the working knowledge, functionality, relevance and readiness for all Medicare plan websites.  Looking forward to posting feedback, comments and suggestions from MedicareWebWatch bloggers.