Optimize Digital Marketing ROI (Courtesy of KBM Group Digital Services)
While everyone works to follow the ever-evolving digital landscape, measuring ROI has become a difficult task for many. When looked at holistically — through the prism of a proven digital sales funnel — it becomes much easier. The Digital Services team at KBM Group has published a white paper discussing how to best measure online ROI despite the moving target that is digital marketing. Insights and trends in the digital world include: value of paid search, changing SEO, social media lead generation and taking mobile mainstream.