Pew Research: Tracking Social Media Users by Age Group

In May 2013, 74% of women were users of social networking sites, compared with 62% of men.

Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%. Social networking site use by age group, over time:

social networking use by age group, over time

For a detailed demographic portrait of users of various social networking sites from September 2013, please see our recent report, Social Media Update 2013.

Pew Research Center – Older Adults and Technology Use

America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.

Two different groups of older Americans emerge. The first group (which leans toward younger, more highly educated, or more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms. The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically.  Read report

Social Media Update – Pew Research

By and

42% of online adults use multiple social networking sites, but Facebook remains the platform of choice.

Some 73% of online adults now use a social networking site of some kind.1 Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project.  Read more …

The State of Social Media

This recent SlideShare presentation discusses the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. Also includes findings from a recent report looking at the phenomenon of “Facebook fatigue,” to help understand how usage patterns might be shifting in the future.

Pew Internet Survey Results: Adult Internet Use and Home Broadband Connections

New 2012 Pew Internet Survey results released July 24 include several key findings:

  • 53% of adults 65+ use the internet
  • 39% of 65+ internet users access the web via home broadband

See details at —

Facebook 101: Seniors learn to use the social network

A recent Pew survey found that people younger than 50 use social-networking websites to stay in touch with friends, and people older than 50 say they use them to connect with family, Madden says.

The number of seniors using social networking is rising. The Pew study out June 6 found that 33% of Internet users ages 65 and older used social-networking websites in 2011, compared with 13% in 2009.

Source: USA Today  June 23, 2012

Pew Internet Survey Results: Twitter Use

As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

2012 MedicareWebWatch webinars

HealthMetrix Research is hosting the 2012 MedicareWebWatch certification webinars during April.  The 45-minute MedicareWebWatch webinar is open to anyone in your organization – especially those responsible for Medicare Advantage website communications, content, design and compliance.

Free registration is at —