Providing Trusted External Content is Key Strategy for Medicare Advantage Member Engagement and Retention

Trusted external content represents an overlooked asset that is seldom incorporated on Medicare Advantage plan websites.  Frankly, it puzzles me as both a Medicare Advantage plan member and as a website consultant familiar with all 160+ MA plan websites that such content is is not offered front-and-center to plan members and caregivers.  Too many MA websites simply display the minimum external content or links required by CMS Medicare Marketing Guidelines, e.g., Medicare.gov.  Other websites frequently include SSA.gov but little more.

Below are three trusted external content resources that should be available on every MA plan website for enhancing user engagement.  Best of all — the content is totally free!

Questions?  Contact Alan Mittermaier — Alan@healthmetrixresearch.com


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